LOGO + BRAND ID
+ LABEL & PACKAGING DESIGNby Melissa Sherley
Created with
LOGO DEFINITION
Noteworthy: is an adjective meaning important, interesting, or remarkable enough to deserve attention.
Core sense: Worthy of notice or significant.
Common usage: Used to describe events, achievements, or facts that stand out from the ordinary.
DESIGN COLOUR PALETTE:
Selected to compliment the colour of the liquid whisky visible through the glass bottle and to emphasise the flavour profile of smokey oak, dried fruits, toffee and chocolate.
VISUAL DESIGN INSPIRATION:The number 8's typographic formation in this typeface was my design inspiration.
AUSPICIOUS NUMBERS (IN CHINESE & EAST TRADITIONS):
8: Sounds like the word for wealth, fortune and prosperity; favoured heavily in business, phone numbers, and addresses.
88: Considered one of the most auspicious and lucky numbers in Chinese culture and numerology, representing double wealth and extremely good fortune.
168: A popular combination sounding like "wealth all the way".
Lid seal design
Whisky bottle label design
Whisky packaging design
My design intention:
Provide a sensory based experience emphasising quality craftmanship of the blend and aid the customer in their selection process by being clear and direct.
